JBC Online Writing Services Summer to Beat Cancer Reaches Final Week

JBC Online writing services is pleased to announce that its Summer to Beat Cancer charitable event has seen a season of enormous successes.  As it enters its final week, it is thrilled to know that it will not only be benefiting cancer patients with wigs, but it will also be reaching – and hopefully beating – its $500 goal for the Canadian Cancer Society.

The event has been ongoing since the first day of summer this year, and Julie Campbell, the owner of JBC Online writing services, will be cutting off her hair on the last day of the event, the first day of Autumn, September 23, 2011.  The hair will be donated to the “Beautiful Lengths” program run by Pantene, which uses donated hair to make wigs which are then provided to women who are undergoing cancer treatments and have lost their own hair.

This cause is very near to Ms. Campbell’s heart.  Though it is the first time that she is chopping her locks for cancer, it is not the first time that she has run a fundraiser for the Canadian Cancer Society.  It is her hope – and that of the entire JBC Online team – that this fundraiser will surpassthe amazing success seen during the first event.

The Summer to Beat Cancer fundraiser has already reached 89 percent and still has four days left before its completion.  Loyal customers of the SEO online writing services company have been coming together to take advantage of packages that will increase the charitable donations even further.

The latest information about the hair cutting event and the fundraiser will be posted on the official SEO online writing company website, as well as on the official JBC Online Summer to Beat Cancer Facebook page, and at the event page at the Canadian Cancer Society.

The fundraiser continues to welcome donations, and will continue to strengthen its efforts to build them over the remainder of the last week of what these online writers hope will be the summer to beat cancer.

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Should Your SEO Content be Country-Specific?

As you create your SEO content, you may be wondering whether you should be writing in a way that is specific to your country or even to an area more local than that, such as a province or state, or a even a city.  The answer is completely up to you.  It depends on your target market.

Remember that as you do your keyword research, you need to understand who you are trying to reach (other than the search engines, of course) and how much competition you have for any potential word or phrase. There are many online tools that can help you to perform this task effectively; some free, others paid.  You may also choose to hire an SEO service that can provide you with some useful suggestions.

If you do happen to decide to make your keyword optimization location-specific, don’t forget that it’s not just the targeted word or phrase that counts, but also the language you use.  If you are hoping to attract visitors and followers from Canada, for example, then writing with spelling and slang from the United States won’t be as effective as creating content that is written in the local tongue.

That being the case, you must be very careful when you hire SEO online writing services,  Though it is possible to hire outside your local area and still find a writer who speaks the right dialect of English – or whichever language you happen to be using for your content – you should make sure to receive samples of the writer’s work and pay close attention to your written communications with him or her to be certain that he or she can live up to those claims.

For example, while English in Canada, the United States, and England may seem exceptionally similar, there are some notable differences in common words, expressions, references, slang and spelling that may not stand out to the writer, but it will certainly stand out to the local reader. Though that reader won’t necessarily find this unpleasant at all, it will be noticeable enough to limit his or her ability to relate with your company.  This is especially harmful with blog posts and social media marketing.

Therefore, as you create your SEO content that if your marketing strategy is going to be location-specific, make sure that your writer will be able to speak that local language!

What Do Small Businesses Need to Know About SEO?

If you’re the owner of a small business that has a website, and you’ve looked into how to try to get a better rank with search engine query results, then you’ve definitely come across the term search engine optimization (SEO).  However, the problem face by all too many small business owners is that the suggestions seem to involve techniques that are much more complex than they are prepared to implement, or they are too expensive for the company’s advertising budget.

Fortunately, there are a number of ways that a small business can create winning SEO content and run a highly successful campaign, without spending a fortune.  The key is to understand your own specific target market, and create your keyword optimization and other efforts around it so that you will create results specific to the people who will become your customers.

If you are a florist in Barrie, Ontario, for example, and the majority of your business comes from people who would like to send flowers to local hospitals or other recipients in your city, then what keywords should you use?

The first options that came into your head may have been: florist, florists, flower, flowers, flower delivery, flower deliveries, flower arrangements, flower bouquets, and other terms that relate to your industry. Unfortunately, unless you have a tremendous budget and a full department of people working to obtain the top rank for those terms, the odds are that optimizing for them won’t get you far.  There are already thousands – if not millions – of sites who have made those same words their main focus.

Moreover, because those keywords aren’t location-specific, even if you could obtain top results for those words, the traffic generated would not be geared toward your target market.   You may only serve Barrie, but your traffic might come from people who are looking to send flowers anywhere on the entire continent or English-speaking world.  Therefore, even with tons of traffic, your bounce rate (the number of people who come and go within seconds without further examining your site) will be high and revenue will be low.

When you consider a keyword, try entering it into Google and see how many results come up.  If the number is exceptionally high, try creating greater focus.

For example, if you considered “florist in barrie ontario”, instead of just “florist”, then you’ll not only have a much better shot at not only obtaining a top rank, but also drawing the visitors who will actually find your site relevant to what they want.

Once you have the right keywords, you need to start incorporating them into your website and other SEO content such as a blog, articles, and social media posts.  This doesn’t mean that you should just create a lot of nonsense and stuff the keyword or key phrase in.  In fact, this will only frustrate your visitors and cause search engines to penalize you – causing great harm to your campaign.

Instead, hire a skilled and moderately priced SEO online writing services company that has writers who know how to use the most recent keyword optimization rules from Google to achieve top results.  This should mean that your writer will provide you with regular, well-written, fresh content that you can post on your site, blog, and other locations to bring value to both your prospective customers and the search engine crawlers.  Even with a small budget, the right writer should be able to produce fantastic results with your keyword.

SEO Content Creation Catering to the New Rules

With the latest updates from the Google Panda 2.0 patch, you need to make sure that your SEO content is designed to follow the right rules in order to prevent your position from slipping and to allow your rank to continually climb.

The previous post on this blog showed you the value of quality in your website content – something JBC Online writing services has always pushed in these posts.  Other factors are also being discovered that can help you to properly design your pages to cater to the crawlers.

The first thing that you should know is that while Facebook “like” clicks and totals were once considered to be a factor in determining a page’s rank, it has become clear that Google is no longer looking to them as guides.

That said, it will still be factoring its own Google +1 clicks into the mix.  The June 26 post, “SEO Must Be Reader-Friendly for a Top Google Rank” discussed this button and its search engine optimization strategies in detail.  You’ll want to make sure that a +1 button is available to your visitors so that they can help to boost your ranks once you’ve provided them with high quality content.

While it used to be beneficial to add links within the page, such as at the beginning and end of the text (such as an article or SEO blog), it is now the editorial links that hold the greatest value.

Google’s spiders are also looking for the length of a page for guidance.  It doesn’t want a massive long amount of text stuffed with keywords – nor do your site visitors.  Instead, keep it short and sweet, not long and dragging.

Always keep fresh SEO content.  As you’ve been reading on this blog, time and time again, your content needs to be regularly up to date.  You want to offer a steady stream of relevant, useful information that has to do with your site.  This will also increase your click-through rate.  Aging information is given much less weight than daily posts.

For assistance in making certain that your website is filled with the type of content that will best appeal to crawlers, get the help of an SEO online writing services company that knows precisely what Google wants.  Their writers have the experience you need to keep you on top, despite the latest changes.

Is Your SEO Content in Line with Google Panda’s June 2011 Quality Update?

If you’ve been following this blog, then the new SEO content rules put into place after the latest update of  the Panda system at Google shouldn’t faze you in the slightest.  You’ve already known that quality is key to great ranks!  It shouldn’t come as any news to you that if you want to keep your position high in the search results, you couldn’t just toss keywords around and create hundreds of worthless pages.

On the other hand, if you’re the owner of one in ten website online (and you haven’t been following the JBC Online writing services blog) you were just hit by a tremendous surprise as the SEO rules you’d been following turned upside down.

Google Panda is out for quality, and its latest algorithm is weeding out the fake traffic and irrelevant search results and is rewarding the websites that have made an effort to provide their visitors with fresh, interesting, relevant, and useful content.

The page rank rules have changed, and unless you’ve been using the methods that have been outlined since the start of this blog, you might be among the 10 percent of website that were affected by these most recent changes.

All of the sites that have been working to trick the search engine’s algorithms and have used content farms to fill space with poorly written, keyword-spammed pages are now sliding down the ranks as though they were on ice.

Equally, the sites that have been legitimately creating value over time and that have been continuing to update their content to bring their readers something that is truly worthwhile have been rewarded with the top ranks that they deserve.

Don’t panic.  It is still possible to create good quality content that has been search engine optimized.  Keywords are still just as important as they’ve always been.  But it’s important that they be integrated into something that will keep the reader interested.

The algorithm has now factored issues such as time into the mix.  The more time a reader spends on the page, the more valuable the crawlers will believe it to be. After all, it suggests that a site may have SEO content, but it also has information that is interesting enough for the site user to spend some time reading, or a video that the visitor would like to see.

If you have been using old keyword optimization methods and have been posting regular low-quality content on your site to maintain your rank under the old structure, then you are now facing a scramble.  You’ve lost your rank.  That said, it’s not too late to get it back.  Have your content replaced and start right now.

Because you will need a lot of steady, regular, high-quality optimized content to post, the best idea is for you to hire a professional SEO online writing services company that is aware of the latest optimization techniques and requirements and is capable of providing you with the type of articles, blogs, and social media posts that you need to recover your top position.

The sooner you get started, the sooner you’ll appeal to the crawlers again and climb your way back to the first rank once more.

How to Create Your SEO Social Media Marketing Business Personality

By this point, you’ve discovered that to be successful with SEO, you need to be able to use social media to its fullest potential.  But what many people don’t realize is that there is much more to it than posting some information that is keyword optimized.

In actuality, it is an important part of the completely marketing and branding process and you should be using it to define yourself so that you will not only be appealing to the search engine crawlers, but also to build a relationship with your human readers, who will then “like” or “follow” you and continue to hear what you have to say.

To accomplish this, you need to create a careful balance of the use of keywords with a unique SEO online writing style that will give your reader the feeling that he or she isn’t just speaking with a large faceless company.  Instead, your business should have a consistent personality with which your readers can connect.

Over time, your readers will actually come to feel that your company is someone they know.  This is essential for building their trust.  In that vein, make sure that you are, indeed, trustworthy.  To do so, make sure that your social media business personality does the following:

  • Writes in a consistent, friendly style, preferably by one SEO online writer.  If more than one person must be involved, make sure that they all work together to create a uniform style and language that will continue the “character” of your business personality.
  • Be positive and honest.  Never bash the competition or speak ill of anyone inside your company or outside.  Your business should be represented by an online personality that you would want to meet and with which you would want to spend time.  An angry, negative, or sour personality will only send people away.
  • Only incorporate keywords when they work.  If your intention is to forcing words into your posts just so that you appeal to search engine spiders, then you should stop right now.  Nobody is interested in reading something that was written for a computer program.  You’ll only damage your reputation with these techniques in social media.
  • Choose an online writer with a comfortable style.  Your posts should be professional, but should have a conversational flavor.  Avoid being too formal, sounding like a textbook, or using too much industry jargon.
  • Make your company have a personality that knows how to keep in touch.  Never forget that posting regularly is great for creating SEO content and for keeping your business fresh in the mind of your followers.  Don’t just post a couple of times on Facebook or Twitter and then disappear for a month.  Give them something to talk about!
  • Recognize when you need the help of a professional SEO online writing services company that will be able to provide all of the research, posts, and consistent charismatic personality that you need in your content.

When done properly, your social media business personality will be one that is appealing and attractive to your target market, and will generate a large following for your company.  This is the most effective and cost efficient way to spread the word that you could possibly hope to achieve.

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