The Writing Services Team at JBC Online Practices What it Preaches

There is something interesting about having a specific expertise that seems to generate a certain behavior regardless of the nature of that expertise. Whether you are a plumber, a painter, a chef, or – in the case of the team at JBC Online – a writer and editor, there seems to be an unwritten rule that says that the area in which we excel professionally must also be the area in which we fail to apply ourselves when the project is for our own benefit.

For example, they say that a leak is most likely to occur in a plumber’s house.  An IT specialist will invariably have computer troubles at home.  A chef will order take-out on a regular basis.  You get the point.

JBC online writing services logoWhen a project is being completed for a client, the JBC Online writing services team goes to great lengths to ensure that we always provides exactly what a client is seeking. This includes well written content, with accuracy of information and language skill.

However, until recently, the same could not be said about the writing services that the company was providing for itself. Take this blog, for example. Though it was generating solid search engine results when it was being maintained on a regular basis, it was left neglected for quite a number of months when the team became exceptionally busy with projects.

Similarly, although the JBC Online website was in dire need of rewriting and repairs, it was not overhauled until this summer, simply because it was our own.

If you have been following the activity of the company, you will likely have noticed a change in our strategy. We are now far more active online as we have returned to practicing what we have been preaching for over ten years.  After all, content can’t simply be created, abandoned, and expected to perform for many years.  It needs to be kept fresh and relevant.

Instead of simply providing high quality, search engine optimized (SEO) web content exclusively for our clients and customers, our new online and mobile strategy has now been resuscitated and has re-established our presence on Google, in the blogosphere, and in social media.  This is exactly what we have been providing for our clients over the years and now we have returned to our efforts to do the same for our own company.  After all, we know what we’re doing.  Why not take this opportunity to show you?

Our team of experts knows exactly how to create well-written, accurate, and engaging content, and are now proudly demonstrating that we believe in it strongly enough to practice what we preach. We have every faith in the quality of the services that we provide and we stand behind every one of them. Now, for several months, we have stopped neglecting our own online presence and marketing strategy, and are back to share with you, once more.

Please visit blog site often (following via email is the easiest way to make sure you don’t miss anything) and check us out at our homepage at www.jbconline.ca, at Facebook (don’t forget to click “like”), and on Twitter (we welcome new followers).

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Is Your SEO Content Being Used By Your Site Visitors?

You’ve learned that quality is critical to your SEO content on your website, blog, social media, and other forms of online marketing.  You’ve been carefully working your keyword optimizing and other strategies around it and have been working hard to make sure that your posts would provide some value to your followers.
But how do you know if it’s actually being used?  The answer is simple.  Use this SEO quality content checklist!

  • Are your click through rates (CTR) for the content high enough?  If you’re getting great ranks but you have weak click throughs, then you may either have metadata that is relevant to the keyword, or the preview of your website isn’t interesting to search engine users.  Find out and make changes to start testing to improve the click through rate
  • Are visitors spending any time on your pages?  Check your bounce rate.  Are people finding your site, but turning around and leaving as soon as they get there? Use an analytics tool to learn these numbers.  If your bounce rate is too high, start testing changes in content to make it more appealing and to encourage people to stick around.
  • Are your readers posting your links on social network sites? Just as you are using SEO social media marketing, you can also check to see if others are using Twitter and Facebook to spread the message even further. The more your content is shared, the greater your visibility.
  • Is any of your content user-generated? Do your site visitors have the ability to create their own content on your site?  One of the best ways to offer this opportunity to add user content to your site is through comment boxes on blog pages, walls on social media pages, or question-answer widgets.  Forums are also often used by site visitors.  It helps to make the experience more interactive and relevant to the visitor.
  • Is your deeper content being linked? Find out how many people are linking to your sites and what kind of sites are adding those links. This will help you to identify who your readers are and what other information they find relevant.

Once you’ve identified the most used pages through this checklist, don’t forget to learn from it!  What do the wining pages all have in common?  It may help to get the help of an SEO online writing services company to make sure that the successful techniques are being consistently applied and improved throughout your overall efforts.

This will improve your search engine rank, and will ensure that every click you get has greater value to your website.

Your SEO Strategy Needs Social Media

As you’ve been researching your SEO strategy, you’ve likely come across the same advice time and time again: you need to use social media to do the job right.  But how do you go about doing this properly without wasting all of your time and causing yourself a tremendous amount of frustration?

Use the following tips to help you use Facebook, Twitter, and other sites to your best advantage, without losing your mind in the process.

  • Give your readers lots of interesting and useful content.  Whether you’re posting on a social networking site, creating and SEO blog, or even adding a video to YouTube, it’s important that you make it worth your site visitor’s time.
    If you’re not sure what to create, try to put yourself in your site visitor’s shoes.  What are you seeking?  What questions do you have?  What are your problems that need solutions?  Now it’s time to write some content that provides information and answers about those topics.
  • Keyword optimize your social media content.  Perform quality research to find out the best keywords that your prospective customers would use to find your website.  Then, use them in an organic way within the text of your website or your social media posts.
  • Interconnect your posts with your website and other forms of social media.  Use each form of social media, post a link to your blog or other social media posts. This makes sure that any of your followers will have access to anything that you post and won’t miss a word.  It also offers more ways for your followers to share your links.
  • Measure your SEO successes through social media marketing.  A tool such as Google Analytics can give you a great opportunity to have a look at the sources of your internet traffic, which pages on your website are most viewed, how long your visitors spend there, and other important information.
  • Obtain the assistance of a professional.  Expert SEO online writing services can take over the content creation task for you, so that you don’t have to struggle to come up with new topics, to find the time to actually write them, or to learn how to properly integrate your keywords.

At a time when search engine optimization and quality content writing is so important, it is vital that you take advantage of the most effective and inexpensive opportunity that the internet has to offer to boost your traffic and your revenues.  It’s time to build social media into your SEO strategy mix.

SEO Must Be Reader-Friendly for a Top Google Rank

Any expert SEO online writer will tell you that Google is always evolving and improving itself so that it can continue to offer its searchers more useful and relevant results to their queries.

Among the more recent developments that are impacting search engine optimization is the advent of the Google +1 button.  What this feature ensures is that actual human readers will play a role in the success of a page to achieve a top query page rank.

Though there have already been a large number of reasons that SEO strategy experts have been advising website owners to ensure that their content would appeal to human readers and not just search engine crawlers, the +1 button is directly solidifying this recommendation.

This feature steps up the influence of backlinking by making it exceptionally simple for a page’s traffic to use – whether or not the individuals have their own websites.  Visitors to a site or to a page can use the button to “vote” – that is, to indicate that they like a site in some way.

Remember, even if you put all of your SEO writing effort into choosing the right keywords and working them into your text using the right density, unless you make it worthwhile for actual reading, you won’t achieve that added human element that it will take to boost your site to that top Google rank.

What can you do to make sure that you’re creating content that will continue to work within your SEO strategy?  Start writing something that people will find valuable!  Don’t just write the same thing that will be found everywhere else online.  Make your site stand out.  Say something interesting that is related to your topic and keyword.

Avoid producing spam at all costs, as this will now lead to penalties in multiple ways.  If it isn’t caught by crawlers, causing you to be blackballed, then it will at least mean that it will not achieve any Google +1 button clicks.

If you are uncertain as to how to do this, it is advised that you hire a good quality online writing services company that will team you with a writer who knows the latest rules and how to effectively apply them.  This expert will be able to provide your readers with valuable information-packed content that will not only keep them coming back for more, but it will also help to boost your +1 button clicks.

Your SEO strategy will be a winner both ways!  You will achieve a better Google rank to encourage more traffic, and once the visitors read the content on your site, they will receive your message and will register, click, or shop – whatever your goal happens to be in the first place.

4 Reasons That An SEO Content Writer’s Work is Never Done

When you’ve decided to begin writing SEO content for your website, you should know that you’re not just dedicating a few hours or even a couple of days.  If you want to do it right and continue to benefit from it, you’re in it for the long-term.

There are several reasons for this fact:

  1. Google and other search engines prefer fresh content.  You’ll need to add to or update your content in order to keep yourself at the top of the ranks.
  2. There are multiple techniques to be used.  Though you may be adding articles or other SEO content to your website, any writer for an online writing services company will tell you that this is merely the start.  Blogs, social networking, press releases, and off-site articles will also be a vital part of your search engine optimization campaign.  It takes time to keep up with all of these different elements.
  3. Your site visitors need something new to see.  Remember that your SEO isn’t just for search engines.  Once your human visitors find you, you need to make sure that they will continue to read what you have posted and – hopefully – act on what you have suggested; such as by making a purchase or signing up for a free trial.
  4. The rules are always changing.  Not only do you have to keep up with posting content that is always fresh, but you also need to make sure that you’re doing it with the latest strategies in mind.  What works today may change tomorrow as the search engines alter and refine their algorithms to provide increasingly relevant results.  If your old posts don’t cater to that anymore, then your new ones will have to pick up the slack.

Unless you have a great deal of extra time, writing skill, and knowledge of the latest keyword optimization and other SEO techniques, most experts would recommend that you look into an online writing services company that will help you to keep up with your steady need for fresh content.

The Importance of Fresh SEO Content Writing

When it comes to creating SEO content, freshness is one of the key elements worth your consideration.  True, you should be subtly including keywords at a certain light density, and the information itself will be important for creating value for your actual human readers, but if you simply generate a batch of articles, post them all at once, and leave them, then search engines will consider them to be increasingly stale.

This fact helps to explain the popularity of social media marketing in current SEO efforts.  The use of Facebook, Twitter, and blogs provides you with the opportunity to create regular posts that will help to keep your website fresh in the eyes of Google and the other internet deities.

What’s more, by continuing to post fresh, relevant, and unique material online, you will build your reputation as an expert in your field, making yourself more appealing to site visitors, readers, and customers.

As you write your fresh SEO content, there are a few things that you should keep in mind.  The first is that while you should use a certain keyword, stuffing it all over your post will only make the search engine think that you are creating spam.  Search engines know about keyword stuffing techniques and have altered their algorithms to weed out pages that use these efforts.  If they are used too frequently, an entire site may be penalized.  This is death in the internet world.

Instead, use only a light sprinkling of your top keywords, and only where they should be used for relevance and to have the piece make sense.  Think of the use in a more organic way; don’t force it.

Next, make sure that your post has adequate length.  The consensus right now seems to be that posts such as SEO blogs should be around 250 words each, or longer.  Certainly no shorter than 200 words.  This will give the search engine the feeling that there is “meat” to your page.

Timing is also vital for fresh content that is compatible with effective SEO.  Quality blog and social media posts should be made at least once per day.  Though once per day is enough, more than once can be helpful.  This shows the search engine that you provide a steady amount of up-to-date, relevant information and that your pages will be of value in their query results.

Consistency is also to be considered.  If you used to post twice per day and now you’re only posting once every one or two days, then you will notice a difference in your results – and you won’t like it.  When you establish your timing, keep it up.

Of course, not everyone has the time, knowledge, or skill to continually maintain this type of effort themselves or in-house.  This explains the popularity of SEO online writing services.  If this is the best choice for you, make sure that your writer of choice understands the purpose of the posts, is capable of writing high quality material, and understands the proper use of the latest optimization techniques.

The Importance of One Online Writing Service to Your IMC

While IMC, that is, integrated marketing communications, has been around for about as long as internet marketing, branding, and other advertising and promotions that require consistency, never has it been more important than with social media marketing.

IMC requires you to coordinate all of your marketing efforts so that it remains consistent throughout.  It gives your business a kind of “personality” so that every representation of your organization has the same feeling to your customers.

To start, it will mean that you use the same colors, fonts, logos, and even industry terms.  That’s fine for ads, but what about social media marketing?  Now that Facebook, Twitter, YouTube, and other social media sites are so integral to an effective marketing and SEO strategy, it’s important to understand how it works with IMC.

Indeed, the old rules still apply, but since social media requires regular posting and even responses to posted comments from readers and followers, you will need to take your integrated marketing one step further.  Your Facebook and Twitter posts, for example, should feel like they’re coming from an individual.  That individual is your business.

Therefore, if you’re using this posts or blogs for your SEO efforts and are hiring an online writing service company, then you might want to consider requesting the same people, or even the same person, every time.  If your posts are being continually written by the same person, it will give your company that feeling of consistency that is so important to effective IMC.

Even if you’re hiring an SEO writing company that employs a large team of writers, be sure to find out who is specifically providing your posts, and make sure that when you find someone whose style you like, you continue to hire that specific individual to maintain the “personality” of your company throughout your social media marketing.

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