Giving Can Bring Unexpected Gifts in Marketing

The JBC Online writing services team has always been proud to be able to support a number of different charitable causes.  Over the years, the company as a whole, as well as its individual members, have taken part in several efforts to make the world a better place.

JBC Online mobile site QR codeRecently, this effort in caring brought the entire JBC Online team of writers to an event in support of the World Wildlife Fund (WWF), called Conservation Chic.  As the team is already taking part in the David Suzuki Foundation Nature Challenge, this fundraiser aligned very well with our concern for the state of the environment, and our hope that it is not too late to make a difference.

Sometimes, supporting an event such as this one isn’t exclusively a matter of showing up and making donations.  As an online writing services company, we also had the benefit of being able to offer free editing services and writing/online marketing advice in the name of a great cause.  To the team, this was its own reward.

However, the world has a fascinating habit of rewarding kindness with kindness.  This was, once again, the case for us.  In gratitude for the assistance that we provided, Heather Church, the highly talented organizer of Conservation Chic, provided JBC Online with the opportunity to add our brochure to the promo table at the event.

From there, the opportunity blossomed even further.  The QR codes that were included on the brochure – and the data analysis regarding the scans of the smartphone-friendly quick response barcodes – spawned an article that was published on a top Google News website.  That QR Code Press article provided online marketing for the fundraiser, JBC Online, as well as for itself (through fresh and interesting content), all because of a circumstance generated by a genuine act of caring.

The lesson to be learned is that mobile and online marketing does have a great deal to do with content generation, search engine optimization (SEO), and linking efforts, but it does not stop there.  A marketing strategy must reach out and be nurtured in positive places to build strong associations, good reputation, and relevance that can be achieved on a broad scale.  Social responsibility should be factored into any marketing mix for a strong ROI and should be considered to be as important as each of the other techniques – from SEO to social media – that are added to the mix.

To learn more about the causes supported by JBC Online and its team members, please visit the official writing services website.

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The Writing Services Team at JBC Online Practices What it Preaches

There is something interesting about having a specific expertise that seems to generate a certain behavior regardless of the nature of that expertise. Whether you are a plumber, a painter, a chef, or – in the case of the team at JBC Online – a writer and editor, there seems to be an unwritten rule that says that the area in which we excel professionally must also be the area in which we fail to apply ourselves when the project is for our own benefit.

For example, they say that a leak is most likely to occur in a plumber’s house.  An IT specialist will invariably have computer troubles at home.  A chef will order take-out on a regular basis.  You get the point.

JBC online writing services logoWhen a project is being completed for a client, the JBC Online writing services team goes to great lengths to ensure that we always provides exactly what a client is seeking. This includes well written content, with accuracy of information and language skill.

However, until recently, the same could not be said about the writing services that the company was providing for itself. Take this blog, for example. Though it was generating solid search engine results when it was being maintained on a regular basis, it was left neglected for quite a number of months when the team became exceptionally busy with projects.

Similarly, although the JBC Online website was in dire need of rewriting and repairs, it was not overhauled until this summer, simply because it was our own.

If you have been following the activity of the company, you will likely have noticed a change in our strategy. We are now far more active online as we have returned to practicing what we have been preaching for over ten years.  After all, content can’t simply be created, abandoned, and expected to perform for many years.  It needs to be kept fresh and relevant.

Instead of simply providing high quality, search engine optimized (SEO) web content exclusively for our clients and customers, our new online and mobile strategy has now been resuscitated and has re-established our presence on Google, in the blogosphere, and in social media.  This is exactly what we have been providing for our clients over the years and now we have returned to our efforts to do the same for our own company.  After all, we know what we’re doing.  Why not take this opportunity to show you?

Our team of experts knows exactly how to create well-written, accurate, and engaging content, and are now proudly demonstrating that we believe in it strongly enough to practice what we preach. We have every faith in the quality of the services that we provide and we stand behind every one of them. Now, for several months, we have stopped neglecting our own online presence and marketing strategy, and are back to share with you, once more.

Please visit blog site often (following via email is the easiest way to make sure you don’t miss anything) and check us out at our homepage at www.jbconline.ca, at Facebook (don’t forget to click “like”), and on Twitter (we welcome new followers).

Your SEO Strategy Needs Social Media

As you’ve been researching your SEO strategy, you’ve likely come across the same advice time and time again: you need to use social media to do the job right.  But how do you go about doing this properly without wasting all of your time and causing yourself a tremendous amount of frustration?

Use the following tips to help you use Facebook, Twitter, and other sites to your best advantage, without losing your mind in the process.

  • Give your readers lots of interesting and useful content.  Whether you’re posting on a social networking site, creating and SEO blog, or even adding a video to YouTube, it’s important that you make it worth your site visitor’s time.
    If you’re not sure what to create, try to put yourself in your site visitor’s shoes.  What are you seeking?  What questions do you have?  What are your problems that need solutions?  Now it’s time to write some content that provides information and answers about those topics.
  • Keyword optimize your social media content.  Perform quality research to find out the best keywords that your prospective customers would use to find your website.  Then, use them in an organic way within the text of your website or your social media posts.
  • Interconnect your posts with your website and other forms of social media.  Use each form of social media, post a link to your blog or other social media posts. This makes sure that any of your followers will have access to anything that you post and won’t miss a word.  It also offers more ways for your followers to share your links.
  • Measure your SEO successes through social media marketing.  A tool such as Google Analytics can give you a great opportunity to have a look at the sources of your internet traffic, which pages on your website are most viewed, how long your visitors spend there, and other important information.
  • Obtain the assistance of a professional.  Expert SEO online writing services can take over the content creation task for you, so that you don’t have to struggle to come up with new topics, to find the time to actually write them, or to learn how to properly integrate your keywords.

At a time when search engine optimization and quality content writing is so important, it is vital that you take advantage of the most effective and inexpensive opportunity that the internet has to offer to boost your traffic and your revenues.  It’s time to build social media into your SEO strategy mix.

SEO Must Be Reader-Friendly for a Top Google Rank

Any expert SEO online writer will tell you that Google is always evolving and improving itself so that it can continue to offer its searchers more useful and relevant results to their queries.

Among the more recent developments that are impacting search engine optimization is the advent of the Google +1 button.  What this feature ensures is that actual human readers will play a role in the success of a page to achieve a top query page rank.

Though there have already been a large number of reasons that SEO strategy experts have been advising website owners to ensure that their content would appeal to human readers and not just search engine crawlers, the +1 button is directly solidifying this recommendation.

This feature steps up the influence of backlinking by making it exceptionally simple for a page’s traffic to use – whether or not the individuals have their own websites.  Visitors to a site or to a page can use the button to “vote” – that is, to indicate that they like a site in some way.

Remember, even if you put all of your SEO writing effort into choosing the right keywords and working them into your text using the right density, unless you make it worthwhile for actual reading, you won’t achieve that added human element that it will take to boost your site to that top Google rank.

What can you do to make sure that you’re creating content that will continue to work within your SEO strategy?  Start writing something that people will find valuable!  Don’t just write the same thing that will be found everywhere else online.  Make your site stand out.  Say something interesting that is related to your topic and keyword.

Avoid producing spam at all costs, as this will now lead to penalties in multiple ways.  If it isn’t caught by crawlers, causing you to be blackballed, then it will at least mean that it will not achieve any Google +1 button clicks.

If you are uncertain as to how to do this, it is advised that you hire a good quality online writing services company that will team you with a writer who knows the latest rules and how to effectively apply them.  This expert will be able to provide your readers with valuable information-packed content that will not only keep them coming back for more, but it will also help to boost your +1 button clicks.

Your SEO strategy will be a winner both ways!  You will achieve a better Google rank to encourage more traffic, and once the visitors read the content on your site, they will receive your message and will register, click, or shop – whatever your goal happens to be in the first place.

Without Keyword SEO, You Don’t Exist

Search engine optimization (SEO) is a word that is tossed around a lot in the online marketing world.  It involves many different techniques from research and analysis of the best keywords, to creating content that includes those words and keyphrases in a way that is most appealing to search engines such as Google.

Though there was once a time that websites could simply use content farms to churn out low-quality text that threw in the desired SEO keywords as many times as possible in order to obtain top search engine ranking, this is no longer the case.

Search engines picked up on those techniques as they discovered that their best ranked query results were for low quality sites and websites that had very little relevancy to what the searcher was seeking.  In response, they developed complex algorithms to weed out the “garbage” content and give priority to the websites that were most relevant to what the user wants to find.

That said, keywords are still a vital part of SEO.  The key is to make sure that they are used in a way that is natural, organic, and in the proper density so that Google and other search engines will be able to recognize that a certain page is perfectly suited to a particular query.

How do you make this work for you?  The first step is to find the experts with experience and knowledge regarding the latest developments in SEO techniques that will help you to gain top ranks and avoid penalties. This usually involves two types of services: keyword research, and the crafting of content.

Keyword research can be done in-house or you can hire an SEO firm to do it for you.  The content, on the other hand, should be done by a skilled online writing service that will provide text that is appealing to both your readers and your search engines.  This will allow you to maximize the potential of every word that you post on your site – or anywhere else for that matter.

Whether it’s an informational page, a product description, or a blog post, the right keywords used in the ideal density and with proper and natural usage will send your website from a rank in the hundreds (or thousands) – where it will never be found – right up into the single digits.

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