To shut-up or not to shut-up?

This is a powerful blog post about marketing, written by author Amanda Giasson about the importance of knowing when to market and advertise, and when to back off.

There is a fine line between drumming up hype and driving people away.  Check this out:

To shut-up or not to shut-up?.



Giving Can Bring Unexpected Gifts in Marketing

The JBC Online writing services team has always been proud to be able to support a number of different charitable causes.  Over the years, the company as a whole, as well as its individual members, have taken part in several efforts to make the world a better place.

JBC Online mobile site QR codeRecently, this effort in caring brought the entire JBC Online team of writers to an event in support of the World Wildlife Fund (WWF), called Conservation Chic.  As the team is already taking part in the David Suzuki Foundation Nature Challenge, this fundraiser aligned very well with our concern for the state of the environment, and our hope that it is not too late to make a difference.

Sometimes, supporting an event such as this one isn’t exclusively a matter of showing up and making donations.  As an online writing services company, we also had the benefit of being able to offer free editing services and writing/online marketing advice in the name of a great cause.  To the team, this was its own reward.

However, the world has a fascinating habit of rewarding kindness with kindness.  This was, once again, the case for us.  In gratitude for the assistance that we provided, Heather Church, the highly talented organizer of Conservation Chic, provided JBC Online with the opportunity to add our brochure to the promo table at the event.

From there, the opportunity blossomed even further.  The QR codes that were included on the brochure – and the data analysis regarding the scans of the smartphone-friendly quick response barcodes – spawned an article that was published on a top Google News website.  That QR Code Press article provided online marketing for the fundraiser, JBC Online, as well as for itself (through fresh and interesting content), all because of a circumstance generated by a genuine act of caring.

The lesson to be learned is that mobile and online marketing does have a great deal to do with content generation, search engine optimization (SEO), and linking efforts, but it does not stop there.  A marketing strategy must reach out and be nurtured in positive places to build strong associations, good reputation, and relevance that can be achieved on a broad scale.  Social responsibility should be factored into any marketing mix for a strong ROI and should be considered to be as important as each of the other techniques – from SEO to social media – that are added to the mix.

To learn more about the causes supported by JBC Online and its team members, please visit the official writing services website.

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