SEO Content Creation Catering to the New Rules

With the latest updates from the Google Panda 2.0 patch, you need to make sure that your SEO content is designed to follow the right rules in order to prevent your position from slipping and to allow your rank to continually climb.

The previous post on this blog showed you the value of quality in your website content – something JBC Online writing services has always pushed in these posts.  Other factors are also being discovered that can help you to properly design your pages to cater to the crawlers.

The first thing that you should know is that while Facebook “like” clicks and totals were once considered to be a factor in determining a page’s rank, it has become clear that Google is no longer looking to them as guides.

That said, it will still be factoring its own Google +1 clicks into the mix.  The June 26 post, “SEO Must Be Reader-Friendly for a Top Google Rank” discussed this button and its search engine optimization strategies in detail.  You’ll want to make sure that a +1 button is available to your visitors so that they can help to boost your ranks once you’ve provided them with high quality content.

While it used to be beneficial to add links within the page, such as at the beginning and end of the text (such as an article or SEO blog), it is now the editorial links that hold the greatest value.

Google’s spiders are also looking for the length of a page for guidance.  It doesn’t want a massive long amount of text stuffed with keywords – nor do your site visitors.  Instead, keep it short and sweet, not long and dragging.

Always keep fresh SEO content.  As you’ve been reading on this blog, time and time again, your content needs to be regularly up to date.  You want to offer a steady stream of relevant, useful information that has to do with your site.  This will also increase your click-through rate.  Aging information is given much less weight than daily posts.

For assistance in making certain that your website is filled with the type of content that will best appeal to crawlers, get the help of an SEO online writing services company that knows precisely what Google wants.  Their writers have the experience you need to keep you on top, despite the latest changes.

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Is Your SEO Content in Line with Google Panda’s June 2011 Quality Update?

If you’ve been following this blog, then the new SEO content rules put into place after the latest update of  the Panda system at Google shouldn’t faze you in the slightest.  You’ve already known that quality is key to great ranks!  It shouldn’t come as any news to you that if you want to keep your position high in the search results, you couldn’t just toss keywords around and create hundreds of worthless pages.

On the other hand, if you’re the owner of one in ten website online (and you haven’t been following the JBC Online writing services blog) you were just hit by a tremendous surprise as the SEO rules you’d been following turned upside down.

Google Panda is out for quality, and its latest algorithm is weeding out the fake traffic and irrelevant search results and is rewarding the websites that have made an effort to provide their visitors with fresh, interesting, relevant, and useful content.

The page rank rules have changed, and unless you’ve been using the methods that have been outlined since the start of this blog, you might be among the 10 percent of website that were affected by these most recent changes.

All of the sites that have been working to trick the search engine’s algorithms and have used content farms to fill space with poorly written, keyword-spammed pages are now sliding down the ranks as though they were on ice.

Equally, the sites that have been legitimately creating value over time and that have been continuing to update their content to bring their readers something that is truly worthwhile have been rewarded with the top ranks that they deserve.

Don’t panic.  It is still possible to create good quality content that has been search engine optimized.  Keywords are still just as important as they’ve always been.  But it’s important that they be integrated into something that will keep the reader interested.

The algorithm has now factored issues such as time into the mix.  The more time a reader spends on the page, the more valuable the crawlers will believe it to be. After all, it suggests that a site may have SEO content, but it also has information that is interesting enough for the site user to spend some time reading, or a video that the visitor would like to see.

If you have been using old keyword optimization methods and have been posting regular low-quality content on your site to maintain your rank under the old structure, then you are now facing a scramble.  You’ve lost your rank.  That said, it’s not too late to get it back.  Have your content replaced and start right now.

Because you will need a lot of steady, regular, high-quality optimized content to post, the best idea is for you to hire a professional SEO online writing services company that is aware of the latest optimization techniques and requirements and is capable of providing you with the type of articles, blogs, and social media posts that you need to recover your top position.

The sooner you get started, the sooner you’ll appeal to the crawlers again and climb your way back to the first rank once more.

Is Your SEO Content Being Used By Your Site Visitors?

You’ve learned that quality is critical to your SEO content on your website, blog, social media, and other forms of online marketing.  You’ve been carefully working your keyword optimizing and other strategies around it and have been working hard to make sure that your posts would provide some value to your followers.
But how do you know if it’s actually being used?  The answer is simple.  Use this SEO quality content checklist!

  • Are your click through rates (CTR) for the content high enough?  If you’re getting great ranks but you have weak click throughs, then you may either have metadata that is relevant to the keyword, or the preview of your website isn’t interesting to search engine users.  Find out and make changes to start testing to improve the click through rate
  • Are visitors spending any time on your pages?  Check your bounce rate.  Are people finding your site, but turning around and leaving as soon as they get there? Use an analytics tool to learn these numbers.  If your bounce rate is too high, start testing changes in content to make it more appealing and to encourage people to stick around.
  • Are your readers posting your links on social network sites? Just as you are using SEO social media marketing, you can also check to see if others are using Twitter and Facebook to spread the message even further. The more your content is shared, the greater your visibility.
  • Is any of your content user-generated? Do your site visitors have the ability to create their own content on your site?  One of the best ways to offer this opportunity to add user content to your site is through comment boxes on blog pages, walls on social media pages, or question-answer widgets.  Forums are also often used by site visitors.  It helps to make the experience more interactive and relevant to the visitor.
  • Is your deeper content being linked? Find out how many people are linking to your sites and what kind of sites are adding those links. This will help you to identify who your readers are and what other information they find relevant.

Once you’ve identified the most used pages through this checklist, don’t forget to learn from it!  What do the wining pages all have in common?  It may help to get the help of an SEO online writing services company to make sure that the successful techniques are being consistently applied and improved throughout your overall efforts.

This will improve your search engine rank, and will ensure that every click you get has greater value to your website.

How to Create Your SEO Social Media Marketing Business Personality

By this point, you’ve discovered that to be successful with SEO, you need to be able to use social media to its fullest potential.  But what many people don’t realize is that there is much more to it than posting some information that is keyword optimized.

In actuality, it is an important part of the completely marketing and branding process and you should be using it to define yourself so that you will not only be appealing to the search engine crawlers, but also to build a relationship with your human readers, who will then “like” or “follow” you and continue to hear what you have to say.

To accomplish this, you need to create a careful balance of the use of keywords with a unique SEO online writing style that will give your reader the feeling that he or she isn’t just speaking with a large faceless company.  Instead, your business should have a consistent personality with which your readers can connect.

Over time, your readers will actually come to feel that your company is someone they know.  This is essential for building their trust.  In that vein, make sure that you are, indeed, trustworthy.  To do so, make sure that your social media business personality does the following:

  • Writes in a consistent, friendly style, preferably by one SEO online writer.  If more than one person must be involved, make sure that they all work together to create a uniform style and language that will continue the “character” of your business personality.
  • Be positive and honest.  Never bash the competition or speak ill of anyone inside your company or outside.  Your business should be represented by an online personality that you would want to meet and with which you would want to spend time.  An angry, negative, or sour personality will only send people away.
  • Only incorporate keywords when they work.  If your intention is to forcing words into your posts just so that you appeal to search engine spiders, then you should stop right now.  Nobody is interested in reading something that was written for a computer program.  You’ll only damage your reputation with these techniques in social media.
  • Choose an online writer with a comfortable style.  Your posts should be professional, but should have a conversational flavor.  Avoid being too formal, sounding like a textbook, or using too much industry jargon.
  • Make your company have a personality that knows how to keep in touch.  Never forget that posting regularly is great for creating SEO content and for keeping your business fresh in the mind of your followers.  Don’t just post a couple of times on Facebook or Twitter and then disappear for a month.  Give them something to talk about!
  • Recognize when you need the help of a professional SEO online writing services company that will be able to provide all of the research, posts, and consistent charismatic personality that you need in your content.

When done properly, your social media business personality will be one that is appealing and attractive to your target market, and will generate a large following for your company.  This is the most effective and cost efficient way to spread the word that you could possibly hope to achieve.

Your SEO Strategy Needs Social Media

As you’ve been researching your SEO strategy, you’ve likely come across the same advice time and time again: you need to use social media to do the job right.  But how do you go about doing this properly without wasting all of your time and causing yourself a tremendous amount of frustration?

Use the following tips to help you use Facebook, Twitter, and other sites to your best advantage, without losing your mind in the process.

  • Give your readers lots of interesting and useful content.  Whether you’re posting on a social networking site, creating and SEO blog, or even adding a video to YouTube, it’s important that you make it worth your site visitor’s time.
    If you’re not sure what to create, try to put yourself in your site visitor’s shoes.  What are you seeking?  What questions do you have?  What are your problems that need solutions?  Now it’s time to write some content that provides information and answers about those topics.
  • Keyword optimize your social media content.  Perform quality research to find out the best keywords that your prospective customers would use to find your website.  Then, use them in an organic way within the text of your website or your social media posts.
  • Interconnect your posts with your website and other forms of social media.  Use each form of social media, post a link to your blog or other social media posts. This makes sure that any of your followers will have access to anything that you post and won’t miss a word.  It also offers more ways for your followers to share your links.
  • Measure your SEO successes through social media marketing.  A tool such as Google Analytics can give you a great opportunity to have a look at the sources of your internet traffic, which pages on your website are most viewed, how long your visitors spend there, and other important information.
  • Obtain the assistance of a professional.  Expert SEO online writing services can take over the content creation task for you, so that you don’t have to struggle to come up with new topics, to find the time to actually write them, or to learn how to properly integrate your keywords.

At a time when search engine optimization and quality content writing is so important, it is vital that you take advantage of the most effective and inexpensive opportunity that the internet has to offer to boost your traffic and your revenues.  It’s time to build social media into your SEO strategy mix.

SEO Must Be Reader-Friendly for a Top Google Rank

Any expert SEO online writer will tell you that Google is always evolving and improving itself so that it can continue to offer its searchers more useful and relevant results to their queries.

Among the more recent developments that are impacting search engine optimization is the advent of the Google +1 button.  What this feature ensures is that actual human readers will play a role in the success of a page to achieve a top query page rank.

Though there have already been a large number of reasons that SEO strategy experts have been advising website owners to ensure that their content would appeal to human readers and not just search engine crawlers, the +1 button is directly solidifying this recommendation.

This feature steps up the influence of backlinking by making it exceptionally simple for a page’s traffic to use – whether or not the individuals have their own websites.  Visitors to a site or to a page can use the button to “vote” – that is, to indicate that they like a site in some way.

Remember, even if you put all of your SEO writing effort into choosing the right keywords and working them into your text using the right density, unless you make it worthwhile for actual reading, you won’t achieve that added human element that it will take to boost your site to that top Google rank.

What can you do to make sure that you’re creating content that will continue to work within your SEO strategy?  Start writing something that people will find valuable!  Don’t just write the same thing that will be found everywhere else online.  Make your site stand out.  Say something interesting that is related to your topic and keyword.

Avoid producing spam at all costs, as this will now lead to penalties in multiple ways.  If it isn’t caught by crawlers, causing you to be blackballed, then it will at least mean that it will not achieve any Google +1 button clicks.

If you are uncertain as to how to do this, it is advised that you hire a good quality online writing services company that will team you with a writer who knows the latest rules and how to effectively apply them.  This expert will be able to provide your readers with valuable information-packed content that will not only keep them coming back for more, but it will also help to boost your +1 button clicks.

Your SEO strategy will be a winner both ways!  You will achieve a better Google rank to encourage more traffic, and once the visitors read the content on your site, they will receive your message and will register, click, or shop – whatever your goal happens to be in the first place.

4 Reasons That An SEO Content Writer’s Work is Never Done

When you’ve decided to begin writing SEO content for your website, you should know that you’re not just dedicating a few hours or even a couple of days.  If you want to do it right and continue to benefit from it, you’re in it for the long-term.

There are several reasons for this fact:

  1. Google and other search engines prefer fresh content.  You’ll need to add to or update your content in order to keep yourself at the top of the ranks.
  2. There are multiple techniques to be used.  Though you may be adding articles or other SEO content to your website, any writer for an online writing services company will tell you that this is merely the start.  Blogs, social networking, press releases, and off-site articles will also be a vital part of your search engine optimization campaign.  It takes time to keep up with all of these different elements.
  3. Your site visitors need something new to see.  Remember that your SEO isn’t just for search engines.  Once your human visitors find you, you need to make sure that they will continue to read what you have posted and – hopefully – act on what you have suggested; such as by making a purchase or signing up for a free trial.
  4. The rules are always changing.  Not only do you have to keep up with posting content that is always fresh, but you also need to make sure that you’re doing it with the latest strategies in mind.  What works today may change tomorrow as the search engines alter and refine their algorithms to provide increasingly relevant results.  If your old posts don’t cater to that anymore, then your new ones will have to pick up the slack.

Unless you have a great deal of extra time, writing skill, and knowledge of the latest keyword optimization and other SEO techniques, most experts would recommend that you look into an online writing services company that will help you to keep up with your steady need for fresh content.

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