The Writing Services Team at JBC Online Practices What it Preaches

There is something interesting about having a specific expertise that seems to generate a certain behavior regardless of the nature of that expertise. Whether you are a plumber, a painter, a chef, or – in the case of the team at JBC Online – a writer and editor, there seems to be an unwritten rule that says that the area in which we excel professionally must also be the area in which we fail to apply ourselves when the project is for our own benefit.

For example, they say that a leak is most likely to occur in a plumber’s house.  An IT specialist will invariably have computer troubles at home.  A chef will order take-out on a regular basis.  You get the point.

JBC online writing services logoWhen a project is being completed for a client, the JBC Online writing services team goes to great lengths to ensure that we always provides exactly what a client is seeking. This includes well written content, with accuracy of information and language skill.

However, until recently, the same could not be said about the writing services that the company was providing for itself. Take this blog, for example. Though it was generating solid search engine results when it was being maintained on a regular basis, it was left neglected for quite a number of months when the team became exceptionally busy with projects.

Similarly, although the JBC Online website was in dire need of rewriting and repairs, it was not overhauled until this summer, simply because it was our own.

If you have been following the activity of the company, you will likely have noticed a change in our strategy. We are now far more active online as we have returned to practicing what we have been preaching for over ten years.  After all, content can’t simply be created, abandoned, and expected to perform for many years.  It needs to be kept fresh and relevant.

Instead of simply providing high quality, search engine optimized (SEO) web content exclusively for our clients and customers, our new online and mobile strategy has now been resuscitated and has re-established our presence on Google, in the blogosphere, and in social media.  This is exactly what we have been providing for our clients over the years and now we have returned to our efforts to do the same for our own company.  After all, we know what we’re doing.  Why not take this opportunity to show you?

Our team of experts knows exactly how to create well-written, accurate, and engaging content, and are now proudly demonstrating that we believe in it strongly enough to practice what we preach. We have every faith in the quality of the services that we provide and we stand behind every one of them. Now, for several months, we have stopped neglecting our own online presence and marketing strategy, and are back to share with you, once more.

Please visit blog site often (following via email is the easiest way to make sure you don’t miss anything) and check us out at our homepage at www.jbconline.ca, at Facebook (don’t forget to click “like”), and on Twitter (we welcome new followers).

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The Importance of Fresh SEO Content Writing

When it comes to creating SEO content, freshness is one of the key elements worth your consideration.  True, you should be subtly including keywords at a certain light density, and the information itself will be important for creating value for your actual human readers, but if you simply generate a batch of articles, post them all at once, and leave them, then search engines will consider them to be increasingly stale.

This fact helps to explain the popularity of social media marketing in current SEO efforts.  The use of Facebook, Twitter, and blogs provides you with the opportunity to create regular posts that will help to keep your website fresh in the eyes of Google and the other internet deities.

What’s more, by continuing to post fresh, relevant, and unique material online, you will build your reputation as an expert in your field, making yourself more appealing to site visitors, readers, and customers.

As you write your fresh SEO content, there are a few things that you should keep in mind.  The first is that while you should use a certain keyword, stuffing it all over your post will only make the search engine think that you are creating spam.  Search engines know about keyword stuffing techniques and have altered their algorithms to weed out pages that use these efforts.  If they are used too frequently, an entire site may be penalized.  This is death in the internet world.

Instead, use only a light sprinkling of your top keywords, and only where they should be used for relevance and to have the piece make sense.  Think of the use in a more organic way; don’t force it.

Next, make sure that your post has adequate length.  The consensus right now seems to be that posts such as SEO blogs should be around 250 words each, or longer.  Certainly no shorter than 200 words.  This will give the search engine the feeling that there is “meat” to your page.

Timing is also vital for fresh content that is compatible with effective SEO.  Quality blog and social media posts should be made at least once per day.  Though once per day is enough, more than once can be helpful.  This shows the search engine that you provide a steady amount of up-to-date, relevant information and that your pages will be of value in their query results.

Consistency is also to be considered.  If you used to post twice per day and now you’re only posting once every one or two days, then you will notice a difference in your results – and you won’t like it.  When you establish your timing, keep it up.

Of course, not everyone has the time, knowledge, or skill to continually maintain this type of effort themselves or in-house.  This explains the popularity of SEO online writing services.  If this is the best choice for you, make sure that your writer of choice understands the purpose of the posts, is capable of writing high quality material, and understands the proper use of the latest optimization techniques.

Without Keyword SEO, You Don’t Exist

Search engine optimization (SEO) is a word that is tossed around a lot in the online marketing world.  It involves many different techniques from research and analysis of the best keywords, to creating content that includes those words and keyphrases in a way that is most appealing to search engines such as Google.

Though there was once a time that websites could simply use content farms to churn out low-quality text that threw in the desired SEO keywords as many times as possible in order to obtain top search engine ranking, this is no longer the case.

Search engines picked up on those techniques as they discovered that their best ranked query results were for low quality sites and websites that had very little relevancy to what the searcher was seeking.  In response, they developed complex algorithms to weed out the “garbage” content and give priority to the websites that were most relevant to what the user wants to find.

That said, keywords are still a vital part of SEO.  The key is to make sure that they are used in a way that is natural, organic, and in the proper density so that Google and other search engines will be able to recognize that a certain page is perfectly suited to a particular query.

How do you make this work for you?  The first step is to find the experts with experience and knowledge regarding the latest developments in SEO techniques that will help you to gain top ranks and avoid penalties. This usually involves two types of services: keyword research, and the crafting of content.

Keyword research can be done in-house or you can hire an SEO firm to do it for you.  The content, on the other hand, should be done by a skilled online writing service that will provide text that is appealing to both your readers and your search engines.  This will allow you to maximize the potential of every word that you post on your site – or anywhere else for that matter.

Whether it’s an informational page, a product description, or a blog post, the right keywords used in the ideal density and with proper and natural usage will send your website from a rank in the hundreds (or thousands) – where it will never be found – right up into the single digits.

JBC Online Writing Services is on WordPress

Welcome to the JBC Online writing services industry news blog, which provides you with the latest updates about what the products offered by our writers, editors, and translators can do for you and how you can use them to maximize the potential and value of your marketing.

To get the most out of this blog, visit often to receive the updates you need regarding the latest developments in search engine optimization (SEO), online marketing, website content use techniques, press release use, ebooks, and other parts of this industry.

Use what you’ve learned here to make sure that you’re receiving the maximum possible benefit from your written copy and learn the difference that accurate, well-written content can make to your website and marketing goal achievement.

Here, you can also discover the possibilities with new types of products offered by JBC Online writing services and how you can ensure that you’re using them properly and according to the latest techniques for traffic generation, customer satisfaction, and product sales.

Even better (or at least just as good!), you can avoid making mistakes by learning how to play by the rules with Google and other search engines and avoid unnecessary and costly penalties due to improperly posted content.

Best of all (of course!), you’ll learn the latest news from JBC Online writing services (www.jbconlineepublishing.com) so that you can take advantage of the discount codes, sales, and “We Care” charity drives that allow you to use a code to donate a portion of the cost of your packages to charities such as the Canadian Cancer Society.

Talk to you soon!

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