Should Your SEO Content be Country-Specific?

As you create your SEO content, you may be wondering whether you should be writing in a way that is specific to your country or even to an area more local than that, such as a province or state, or a even a city.  The answer is completely up to you.  It depends on your target market.

Remember that as you do your keyword research, you need to understand who you are trying to reach (other than the search engines, of course) and how much competition you have for any potential word or phrase. There are many online tools that can help you to perform this task effectively; some free, others paid.  You may also choose to hire an SEO service that can provide you with some useful suggestions.

If you do happen to decide to make your keyword optimization location-specific, don’t forget that it’s not just the targeted word or phrase that counts, but also the language you use.  If you are hoping to attract visitors and followers from Canada, for example, then writing with spelling and slang from the United States won’t be as effective as creating content that is written in the local tongue.

That being the case, you must be very careful when you hire SEO online writing services,  Though it is possible to hire outside your local area and still find a writer who speaks the right dialect of English – or whichever language you happen to be using for your content – you should make sure to receive samples of the writer’s work and pay close attention to your written communications with him or her to be certain that he or she can live up to those claims.

For example, while English in Canada, the United States, and England may seem exceptionally similar, there are some notable differences in common words, expressions, references, slang and spelling that may not stand out to the writer, but it will certainly stand out to the local reader. Though that reader won’t necessarily find this unpleasant at all, it will be noticeable enough to limit his or her ability to relate with your company.  This is especially harmful with blog posts and social media marketing.

Therefore, as you create your SEO content that if your marketing strategy is going to be location-specific, make sure that your writer will be able to speak that local language!

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About Julie B Campbell
Julie B. Campbell is a fiction author and freelance writer living in Canada. She is the the co-author of a published and soon-to-be top-selling fantasy young adult book series called Perspective (Book 1: "Love at First Plight"), along with co-author Amanda Giasson. Julie has previously written children's books such as "The Elephant-Wolf" and "Finding Manda's Sunshine". She owns her own professional writing services company called JBC Online, which was founded in 2002. Julie is also a rosacea sufferer and blogs about the subject, including topics such as natural rosacea treatments and her success with red light therapy and amber light therapy. Follow on Google+

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